The small business intelligence platform built for growth, not complexity.

A small business intelligence platform is an all-in-one system that connects every tool your business uses — accounting, e-commerce, marketing, CRM, point-of-sale — and turns that scattered data into clear, actionable insight. Unlike enterprise BI tools like Tableau, Looker, or Microsoft Power BI that require a dedicated analytics team to operate, a true SMB BI platform handles the technical work for you so you can focus on running and growing your business.

Illuminated Intelligence was built specifically for the 33 million small and mid-size businesses in the United States that have been priced out of, or underserved by, enterprise BI software. We replace the need for a data engineer, a BI analyst, a separate dashboard tool, and an outside consultant — at a price that pays for itself in the first month.

Three things go wrong when a small business tries to adopt traditional BI software. First, the tooling is too complex — Power BI and Tableau both assume you have an in-house analyst who can model data, build dashboards, and write SQL. Most growing businesses don't. Second, the integrations are hostile — connecting QuickBooks, Shopify, and HubSpot to a generic BI platform usually requires a paid ETL tool like Fivetran or Stitch, which can cost more per month than the BI tool itself. Third, even after you build the dashboards, you still don't know what to do about what you see.

Our platform solves all three. Native connectors mean integrations work in minutes, not weeks. Pre-built dashboards mean you don't start from a blank canvas. And JARVIS, our built-in AI business advisor, tells you exactly what's working, what isn't, and what to do next — in plain English.

Illuminated Intelligence includes everything a growing business needs to be data-driven: a managed data warehouse, 50+ pre-built integrations to popular SMB tools (see our QuickBooks dashboard, Shopify analytics dashboard, and HubSpot reporting integrations), a no-code semantic layer, executive dashboards out of the box, scheduled reports, real-time alerts to Slack and email, and the JARVIS AI advisor for ad-hoc questions.

Compare that to a typical alternative-stack: Fivetran for data movement ($500+/mo), Snowflake for the warehouse ($1,000+/mo), Looker for dashboards ($3,000+/mo), and a fractional analyst on Upwork to make it all work. We do all of that for a single, predictable monthly price — see our pricing page.

Our platform was designed for owners, operators, marketers, and finance leads at companies between 1 and 250 employees. That means everything is mobile-friendly so you can check revenue from a job site, every dashboard loads in under a second, and every report is written in language a non-analyst can understand. Our customers tell us they spend less than 15 minutes a day in the platform and get more insight than they used to get from a quarterly consultant report.

If you've outgrown spreadsheets but enterprise BI feels like overkill, you're exactly who we built this for. See how other businesses like yours use the platform.