Data analytics for small business — without the data team.

Enterprise data analytics is about scale — petabytes of data, hundreds of analysts, complex governance. Small business data analytics is about clarity. You're not trying to optimize a global supply chain; you're trying to know whether last month was good, why, and what to do this month to make it better. The technology required is fundamentally different, but the entire BI software industry has spent twenty years building tools for the first problem, then slapping "for small business" stickers on the side.

Illuminated Intelligence was designed from day one for the second problem. We give you the answers, not the analyst chair.

Most SMB owners don't know where to start when someone says "build a dashboard." We solve that by shipping pre-built KPI dashboards for the metrics that matter most to growing companies: monthly recurring revenue, gross margin, customer acquisition cost, lifetime value, churn, repeat purchase rate, lead-to-close conversion, marketing ROI by channel, and 30+ more. Each dashboard auto-configures from your connected data — see your numbers in minutes, not in a custom-build project.

Marketing analytics for small business owners has historically meant either trusting last-click attribution in Google Analytics or paying for a six-figure attribution platform built for Fortune 500 brands. We do something better: we join your ad spend across Google, Meta, TikTok, and email with your QuickBooks or Shopify revenue automatically, then show you which channels actually produce paying customers — and which ones produce a lot of clicks and no money.

For B2B and services businesses, sales analytics for small business owners should answer three questions: who are my best reps, what does my pipeline really look like, and what's my honest forecast for next quarter? We pull data from HubSpot, Pipedrive, or Salesforce and combine it with revenue actuals to give you rep scorecards, win-rate analysis, deal aging, and a confidence-scored forecast — all without spreadsheets.

Shopify and Amazon dashboards tell you revenue. They don't tell you profit. Our e-commerce analytics solution joins order data with your COGS, payment fees, refunds, ad spend, and shipping to give you actual contribution margin per product, per SKU, and per customer cohort. The first time most of our customers see this view, they discover that 15-30% of their SKUs are unprofitable — and they fix it the same day.

Dashboards are the floor, not the ceiling. The real power of modern small business analytics comes from being able to ask any ad-hoc question — "why did Tuesday revenue dip last week?", "which 50 customers are most at risk of churning?", "what's the highest-ROI campaign I could run this month?" — and get a real answer in seconds. That's exactly what JARVIS, our built-in AI business advisor, does.